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British Airways is introducing a new Bronze card tier as part of the relaunch of its Executive Club for frequent fliers. The new Bronze tier will bridge the gap between Blue and Silver tiers. Blue cardholders will need just half the Silver threshold level to be promoted to Bronze. Bronze card holders will get business class check-in, seat selection at seven days before departure, a 25 percent tier bonus — that’s 1.25 Avios (BA’s new currency for its frequent fliers) for every mile flown, a dedicated telephone number (U.K. and U.S.) and Bronze tier luggage tags.

“The relaunch of the British Airways Executive Club, which now has over 7 million members worldwide, is part of a massive £5 billion investment we are making across the whole airline on new aircraft, lounges, and technologies for our customers,” said Frank van der Post, British Airways’ managing director for brands and customer experience. “The investment in the Executive Club will result in a greater range of rewards and increased recognition for members.” Customers can join British Airways’ Executive Club for free. They then earn Avios, the airline’s new currency for frequent fliers, according to how often they fly, how far and the type of ticket held. For more information, visit www.ba.com.

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