By Patrick Clarke
Etihad Airways has called on actress Nicole Kidman to be the face of the airline’s brand new ad campaign, according to the Daily Mail Australia.
Over the weekend, Etihad premiered a new television commercial in Abu Dhabi starring the new brand ambassador.
The one-minute ad shows the Australian starlet experiencing the various amenities and services available to passengers on Etihad’s new Airbus A380.
“Nicole Kidman, as a globally respected artist, was the perfect voice and face for our story, and embodies worldly sophistication, intelligence, originality, and elegance—values which form the foundations of the Etihad brand,” said Etihad chief commercial officer Peter Baumgartner via BreakingTravelNews.com.
The brief film will be broadcast on television and across several social media platforms in both 60- and 30-second formats. In addition to the video ad, still versions of the campaign will appear in print and digital.
The ad, which was directed by the husband and wife tandem of Anthony Atanasio and Valerie Martinez, was filmed aboard the airline’s new flagship aircraft, the A380, as well as several other locations around the globe, including Abu Dhabi, where Etihad is headquartered.
“We want to deliver an elevated sense of beauty, artistry, and enlightenment, giving viewers the sense that Etihad Airways has raised the bar not only in airline travel, but in the larger realm of human endeavour,” said Atansio.
According to Etihad’s official website, services include VIP Travel Concierge, a personal butler and an inflight chef. What’s more, the three-room suite, the only of its kind in commercial aviation, features a living room, a bathroom and a bedroom.
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